Umnyhadala wokuthenga waminyaka le weLazada 9.9 waphehlelelwa ngokusesikweni kumazwe amathandathu akuMzantsi-mpuma Asia.Ngokwahlukileyo kwiminyaka edlulileyo, uLazada ubhengeze ngokusesikweni uphuculo olutsha lwe-brand mall ekhokelayo iLazMall, ngexesha lomnyhadala wokuthenga we-9.9 kulo nyaka.Iibhrendi zoncedo, abathengisi kunye nabasasazi abagunyazisiweyo banxibelelana nabathengi abangaphezu kwezigidi ezingama-70 abasebenzayo kwiqonga leLazada ukwakha iqonga le-e-commerce leemveliso zehlabathi ukuphumelela imakethi yase-Asia-mpuma.
I-Lazada ithathwa njengenguqulo yaseMzantsi-mpuma ye-Asia ye-"Tmall", eyinto entsha yokuphucula eqaliswe nguLazMall.Ukongeza ekusungulweni komfanekiso omtsha kraca, izinto ezine ezintsha eziquka Betha iXabiso, iiBrand for You, iBrand Directory, kunye neQhosha elithi “Landela” ziye zaziswa eMzantsi-mpuma Asia.I-Lazada iye yaseka imigaqo-nkqubo yembuyekezo kwi-Asia-mpuma ye-Asia ukuqinisekisa ukuba iimpahla ezithengiswa eqongeni ziyinyani.
ILazMall ibonelela ngemveliso ngezisombululo ezinamandla ze-e-commerce, ikwenza kube lula kwiimveliso ezintsha ukuvula iivenkile eLazada.Iimveliso zinokungena kwinkqubo yazo yokunyaniseka kwiqonga leLazada.Ngokukhangela, iingcebiso kunye nemisebenzi yosasazo ephilayo yeLazLive exhaswa ziziseko zetekhnoloji yobunini beLazada, kunye nesiseko solungiselelo lweLazada kunye nobuchule bokusebenza kwekhontrakthi kuMzantsi-mpuma Asia, iya kuzisa abathengi amava okuthenga angaqhelekanga.
ILazMall yivenkile ekwi-intanethi ekuMzantsi-mpuma Asia.Inani leempawu zokuhlala likhule ngaphezu kwamaxesha alithoba ukususela ekusekweni kwayo kwi-2018. Kwikota yesibini ye-2020, inani leemveliso ezijoyina i-LazMall liphindwe kabini ngonyaka, kwaye ii-odolo kule kota ziye zaphindaphinda kathathu. ngexesha elifanayo kunyaka ophelileyo.
Iivenkile zesebe kunye neendawo zokuthenga kwi-Asia-mpuma ye-Asia nazo ziye zalinyusa isantya sokungena eLazMall.Okwangoku, iibrendi ezaziwayo ezijoyine iLazMall ziquka abathengisi be-30 eMarina Square eSingapore kunye nabathengisi be-40 kwiZiko laseSiam eThailand.Iimveliso ezinje ngomqeqeshi, i-Himalaya, i-MINISO, i-Coyan, i-Starbucks kunye ne-Under Armor nazo zijoyine i-LazMall kwiinyanga ezintandathu ezidlulileyo.
Okwangoku, ngaphezu kwe-18,000 brand ziye zahlala eLazMall.Ngokwedatha, ngaphezulu kwe-80% yeempawu ezikuluhlu lwabathengi behlabathi beForbes bahlala eLazMall.
Ukuze kuqinisekiswe ukuba iimpahla ezithengiswa eqongeni ziyinyani, iLazMall iphinde yadala amagatya embuyekezo kwi-Asia-mpuma ye-Asia-ukuba abathengi bathenga iimveliso ezingezizo ezenyani eLazMall, eThailand naseMalaysia baya kubonelela ngokuphindwe kahlanu imbuyekezo, eSingapore, eVietnam, I-Indonesia kunye nePhilippines Imarike iya kubonelela kabini imbuyekezo.Ukongeza, iqonga livumela ukubuyiswa lula phakathi kweentsuku ezilishumi elinesihlanu.
U-Liu Xiuyun, u-Co-President kunye neNtloko yeQela lezoRhwebo leQela leLazada, uthe: "I-LazMall idlala indima ebalulekileyo kwisicwangciso soshishino sikaLazada.Zombini iimpawu zasekhaya nezamazwe ngamazwe zinethemba lokunyusa impembelelo yazo kunye nokukhula kwi-Asia-mpuma ye-Asia ngokusebenzisa indlela ye-omni-channel.Siza kuqhubeka nokutyala imali kwiinkonzo zeziseko ezingundoqo ezibalulekileyo kunye namava omsebenzisi ukuze sixhase amaqabane ethu ohlobo nokubuyisela ngcono kubathengi abakuMzantsi-mpuma we-Asia. ”
Ukusukela oko yaba liqonga le-e-commerce eliphambili leQela le-Alibaba kuMzantsi-mpuma we-Asia ngo-2016, iLazada iseke itekhnoloji ephucukileyo, izixhobo kunye neenkqubo zokuhlawula kuMzantsi-mpuma we-Asia ngoncedo lwe-Alibaba.'Isicwangciso sehlabathi jikelele kunye neziseko zedijithali, e-Indonesia, eMalaysia, kwiiPhilippines, naseSingapore.Iimarike zamazwe amathandathu, iThailand, kunye neVietnam zonke ziye zaphuhla ngokukhawuleza.
Ixesha lokuposa: Nov-16-2020